How much does a B2B sales tech stack cost? (2026)
A B2B sales tech stack costs about $47 to $103 a rep a month for the basics, $179 to $343 for a typical stack, and $322 to $807 fully loaded, based on each vendor's published price, billed yearly. Build yours below.
Build your stack
$303a rep, a month
$6,060 a month
$72,720 a year
Seat minimums are counted. Yearly billing.
Three stacks for comparison
- The basics
- $47 to $103 a rep
- CRM, phone line, call recording, booking link
- A typical stack
- $179 to $343 a rep
- Adds sequencing and data, a sales dialer, e-signature, an AI seat
- Fully loaded
- $322 to $807 a rep
- Top CRM tiers, power dialer, conversation analysis, premium AI seats
What the per-rep price leaves out
Paying monthly. Month-to-month billing costs a median of 26% more than yearly, across 65 plans that publish both.
Onboarding fees. HubSpot charges $1,500 once on Sales Hub Professional and $3,500 on Enterprise.
Tools priced per team. Chili Piper from $1,250 a month, Clay from $167 a month, Instantly from $38 a month, Lusha from $37 a month, lemlist from $55 a month.
Tools that won't publish a price. Chorus (ZoomInfo), Cognism, Gong, Outreach, Salesloft, Seamless.AI, ZoomInfo quote only, so a stack built on them costs more than any published total.
The seats nobody uses. The bill is per seat, not per rep who logs in. Before a renewal, count who used each tool in the last 30 days.
What's in each comparison stack 18 parts
The basics: a crm, a phone line that logs calls, call recording and a booking link
| Part | Plans compared | A rep, a month |
|---|---|---|
| CRM | HubSpot Sales Hub Starter, Salesforce Sales Cloud Starter Suite, Zoho CRM Standard, Close Essentials, Freshsales Growth | $9 to $35 |
| Phone | RingCentral RingEX Core, Dialpad Connect Pro, JustCall Team, Aircall Essentials, Dialpad Sell Essentials | $20 to $39 |
| Call recording | Otter.ai Pro, Fireflies.ai Pro, Fathom Team, Avoma Startup | $8.33 to $19 |
| Scheduling | Calendly Standard | $10 |
A typical stack: adds sequencing and contact data, a sales dialer, e-signature and an ai seat
| Part | Plans compared | A rep, a month |
|---|---|---|
| CRM | HubSpot Sales Hub Professional, Salesforce Sales Cloud Pro Suite, Zoho CRM Professional, Close Growth, Freshsales Pro | $23 to $100 |
| Dialer | RingCentral RingEX Ultra, JustCall Pro, Aircall Professional, Dialpad Sell Advanced | $35 to $59 |
| Sequencing and data | Apollo Basic, Apollo Professional, lemlist Multichannel, Reply.io Multichannel | $49 to $89 |
| Call recording | Fireflies.ai Business, Otter.ai Business, Fathom Business, Avoma Organization | $19 to $29 |
| Scheduling | Calendly Teams | $16 |
| E-signature | PandaDoc Starter, DocuSign eSignature Standard | $19 to $30 |
| AI assistant | Microsoft 365 Copilot Copilot Business (add-on), Claude Team Standard seat | $18 to $20 |
Fully loaded: top crm tiers, a power dialer with ai, conversation intelligence and premium ai seats
| Part | Plans compared | A rep, a month |
|---|---|---|
| CRM | HubSpot Sales Hub Enterprise, Salesforce Sales Cloud Core, Salesforce Sales Cloud Advanced, Zoho CRM Enterprise, Close Scale, Freshsales Enterprise | $40 to $395 |
| Dialer | Dialpad Sell Premium, JustCall Pro Plus | $79 to $89 |
| Sequencing and data | lemlist Multichannel, Reply.io Multichannel, Apollo Organization | $87 to $119 |
| Call recording and analysis | Fathom Enterprise, Fireflies.ai Enterprise, Avoma Enterprise | $35 to $39 |
| Scheduling | Calendly Teams | $16 |
| E-signature | DocuSign eSignature Business Pro, PandaDoc Business | $45 to $49 |
| AI assistant | Claude Team Standard seat, Claude Team Premium seat | $20 to $100 |
Every published price 86 rows
| Category | Product | A month, billed yearly | Notes | Source |
|---|---|---|---|---|
| CRM | HubSpot Sales Hub Starter | $20 a user ($7 for new customers) | hubspot.com | |
| CRM | HubSpot Sales Hub Professional | $90 a user | plus $1,500 onboarding | hubspot.com |
| CRM | HubSpot Sales Hub Enterprise | $150 a user | plus $3,500 onboarding | hubspot.com |
| CRM | Salesforce Sales Cloud Starter Suite | $25 a user | salesforce.com | |
| CRM | Salesforce Sales Cloud Pro Suite | $100 a user | salesforce.com | |
| CRM | Salesforce Sales Cloud Core | $195 a user | salesforce.com | |
| CRM | Salesforce Sales Cloud Advanced | $395 a user | salesforce.com | |
| CRM | Salesforce Sales Cloud Max | $550 a user | salesforce.com | |
| CRM | Zoho CRM Standard | $14 a user | zoho.com | |
| CRM | Zoho CRM Professional | $23 a user | zoho.com | |
| CRM | Zoho CRM Enterprise | $40 a user | zoho.com | |
| CRM | Close Solo | $9 a user | close.com | |
| CRM | Close Essentials | $35 a user | close.com | |
| CRM | Close Growth | $99 a user | close.com | |
| CRM | Close Scale | $139 a user | close.com | |
| CRM | Attio Plus (workspace, includes 1 user) | $40 | per account | attio.com |
| CRM | Attio Plus (each additional user) | $35 a user | attio.com | |
| CRM | Attio Pro (workspace, includes 1 user) | $100 | per account | attio.com |
| CRM | Attio Pro (each additional user) | $79 a user | attio.com | |
| CRM | Attio Ultra (workspace, includes 5 users) | $1,000 | 5 seat minimum; per account | attio.com |
| CRM | Freshsales Growth | $9 a user | freshworks.com | |
| CRM | Freshsales Pro | $39 a user | freshworks.com | |
| CRM | Freshsales Enterprise | $59 a user | freshworks.com | |
| Phone and dialer | Aircall Essentials | $30 a user | 3 seat minimum | aircall.io |
| Phone and dialer | Aircall Professional | $50 a user | 3 seat minimum | aircall.io |
| Phone and dialer | Aircall AI Assist Pro add-on | $49 a user | aircall.io | |
| Phone and dialer | JustCall Team | $29 a user | 2 seat minimum | justcall.io |
| Phone and dialer | JustCall Pro | $49 a user | 2 seat minimum | justcall.io |
| Phone and dialer | JustCall Pro Plus | $89 a user | 2 seat minimum | justcall.io |
| Phone and dialer | Dialpad Sell Essentials | $39 a user | dialpad.com | |
| Phone and dialer | Dialpad Sell Advanced | $59 a user | dialpad.com | |
| Phone and dialer | Dialpad Sell Premium | $79 a user | dialpad.com | |
| Phone and dialer | Dialpad Connect Pro | $25 a user | dialpad.com | |
| Phone and dialer | RingCentral RingEX Core | $20 a user | ringcentral.com | |
| Phone and dialer | RingCentral RingEX Advanced | $25 a user | ringcentral.com | |
| Phone and dialer | RingCentral RingEX Ultra | $35 a user | ringcentral.com | |
| Phone and dialer | CloudTalk Starter | €25 a user | 1 seat minimum | cloudtalk.io |
| Phone and dialer | CloudTalk Essential | €29 a user | 1 seat minimum | cloudtalk.io |
| Phone and dialer | CloudTalk Expert | €49 a user | 3 seat minimum | cloudtalk.io |
| Phone and dialer | CloudTalk AI Sales Dialer, Power mode add-on | €15 a user | cloudtalk.io | |
| Sequencing | Instantly Outreach Growth | $37.60 | per account | instantly.ai |
| Sequencing | Instantly Outreach Hypergrowth | $85.58 | per account | instantly.ai |
| Sequencing | Instantly Outreach Light Speed | $286.30 | per account | instantly.ai |
| Sequencing | lemlist Email | $55 | per account | lemlist.com |
| Sequencing | lemlist Multichannel | $87 a user | lemlist.com | |
| Sequencing | Reply.io Email Volume (1,000 active contacts) | $49 a user | reply.io | |
| Sequencing | Reply.io Multichannel | $89 a user | reply.io | |
| Sequencing | Reply.io LinkedIn automation add-on | $69 | per account | reply.io |
| Sequencing | Apollo Basic | $49 a user | apollo.io | |
| Sequencing | Apollo Professional | $79 a user | apollo.io | |
| Sequencing | Apollo Organization | $119 a user | 3 seat minimum | apollo.io |
| Contact data | Lusha Starter | $37.45 | per account | lusha.com |
| Contact data | Lusha Pro | $52.45 | per account | lusha.com |
| Contact data | Lusha Premium | $299.95 | per account | lusha.com |
| Enrichment | HubSpot Credits (Breeze) Pay-as-you-go credits | $0.01 a credit | hubspot.com | |
| Enrichment | Clay Launch (entry configuration) | $167 | per account | clay.com |
| Enrichment | Clay Growth (entry configuration) | $446 | per account | clay.com |
| Call recording | Avoma Startup | $19 a user | avoma.com | |
| Call recording | Avoma Organization | $29 a user | avoma.com | |
| Call recording | Avoma Enterprise | $39 a user | avoma.com | |
| Call recording | Avoma Conversation Intelligence add-on | $29 a user | avoma.com | |
| Call recording | Fathom Premium (individual) | $16 a user | fathom.ai | |
| Call recording | Fathom Team | $15 a user | 2 seat minimum | fathom.ai |
| Call recording | Fathom Business | $25 a user | 2 seat minimum | fathom.ai |
| Call recording | Fathom Enterprise | $35 a user | fathom.ai | |
| Call recording | Fireflies.ai Pro | $10 a user | fireflies.ai | |
| Call recording | Fireflies.ai Business | $19 a user | fireflies.ai | |
| Call recording | Fireflies.ai Enterprise | $39 a user | fireflies.ai | |
| Call recording | Otter.ai Pro | $8.33 a user | otter.ai | |
| Call recording | Otter.ai Business | $19.99 a user | otter.ai | |
| Scheduling | Calendly Standard | $10 a user | calendly.com | |
| Scheduling | Calendly Teams | $16 a user | calendly.com | |
| Scheduling | Chili Piper Growth | $1,250 | 15 seat minimum; per account | chilipiper.com |
| Scheduling | Chili Piper Scale | $3,500 | 30 seat minimum; per account | chilipiper.com |
| Scheduling | Chili Piper ChiliCal standalone | $12 a user | 200 seat minimum | chilipiper.com |
| E-signature | PandaDoc Starter | $19 a user | pandadoc.com | |
| E-signature | PandaDoc Business | $49 a user | pandadoc.com | |
| E-signature | DocuSign eSignature Personal | $11 | 1 seat minimum; per account | ecom.docusign.com |
| E-signature | DocuSign eSignature Standard | $30 a user | ecom.docusign.com | |
| E-signature | DocuSign eSignature Business Pro | $45 a user | ecom.docusign.com | |
| AI assistant | Claude Team Standard seat | $20 a user | 2 seat minimum | claude.com |
| AI assistant | Claude Team Premium seat | $100 a user | claude.com | |
| AI assistant | Claude Enterprise Seat (plus usage) | $20 a user | 20 seat minimum | claude.com |
| AI assistant | Microsoft 365 Copilot Copilot Business (add-on) | $18 a user | microsoft.com | |
| AI assistant | Microsoft 365 Copilot Microsoft 365 Business Standard with Copilot | $23.50 a user | microsoft.com | |
| AI assistant | Microsoft 365 Copilot Microsoft 365 Business Premium with Copilot | $32 a user | microsoft.com |
Free to quote and reuse, with a link to this page. Suggested citation: Outblox Sales Stack Cost, November 2026, outblox.com/sales-tech-stack-cost.