Pricing · Call scoring for B2B sales teams

How much does AI call scoring cost? (2026)

For a 20-rep team, AI call scoring costs about $500 to $2,000 a month on the tools that publish prices, based on each vendor's own pricing page. Gong, Chorus, Outreach, Salesloft and Jiminny quote only. Scoring calls you already record yourself costs under $100 a month in usage, before building and running it.

Updated October 20, 2026 · Bryce Dempsey

Published prices for 20 reps, billed annually

Tool	Plan with scoring	Per rep, a month	20 reps, a month	Source
Fathom	Business: "Coaching metrics & AI scorecards"	$25	$500	fathom.ai/pricing
CloudTalk	Essential phone plan plus the AI Conversation Intelligence add-on, which lists call scoring	€29 + €9	€760	cloudtalk.io/pricing
Avoma	Startup plus the Conversation Intelligence add-on: "AI Call Scoring"	$19 + $29	$960	avoma.com/pricing
Aircall	Essentials or Professional phone licence plus AI Assist Pro: "automated call scoring with custom questions"	$30 to $50 + $49	$1,580 to $1,980	aircall.io/pricing
Gong	No price published	Quote	Quote	gong.io/pricing
ZoomInfo Chorus	No price published	Quote	Quote	zoominfo.com/pricing
Outreach	No price published; its plans list "AI Coach Cards with Automated Scoring"	Quote	Quote	outreach.ai/pricing
Salesloft (with Clari Copilot)	No price published	Quote	Quote	salesloft.com/pricing
Jiminny	No price published	Quote	Quote	jiminny.com/pricing

Each price was read on the vendor's own page on October 20, 2026. CloudTalk and Aircall include the phone system, so they replace a dialer as well as score calls. CloudTalk prices in euros. Notetakers like Otter ($19.99 a seat a month) and Fireflies ($19) record and summarise calls; their pricing pages don't list scorecards, so they aren't in the table.

Scoring the calls you already record

Step	What it costs	For one 20-minute call	Source
Transcript with speaker labels	AssemblyAI: $0.15 an hour, plus $0.02 an hour for speaker labels	$0.057	assemblyai.com/pricing
Score against a rubric	Claude Haiku 5.5: $0.10 per million tokens in, $0.50 out	about $0.001	claude.com/pricing
1,100 calls a month	What a system I run scores a month for a field sales team of about 20 reps	about $64

Assumes a 20-minute call is about 3,000 words of transcript and a 1,500-token rubric. Usage only. The vendors' prices above also cover recording, CRM sync and dashboards; built yourself, those and the upkeep are extra.

What changes the cost

Only conversations need a score. In a system I run, 3,486 of the 12,704 calls on record have been graded; voicemails and no-answers are skipped. Seat prices stay the same however many calls a rep makes. Usage prices follow the calls you score.

The rubric. Every tool scores against the questions you give it. A rubric written from calls your team already counts as good is what makes a score worth reading, whichever tool runs it.

Whether a dialer comes with it. CloudTalk and Aircall bundle scoring with a phone system. That suits a team that needs a dialer anyway. A team whose reps already have one they like would be switching dialers to get scoring.