How much does custom CRM software cost? (2026)
Custom builds on your CRM start at about $5,000 at CRM partners that publish prices, a packaged HubSpot plus Clay build is $25,000, and one partner sells senior hours at $200 to $250, based on the partners' own sites. Buying instead, HubSpot sales seats cost $7 to $100 a month depending on the tier.
What CRM partners publish
| Firm | What the price buys | Price | Source |
|---|---|---|---|
| INSIDEA | Setup (onboarding, not a custom build) on Pipedrive, HubSpot or Salesforce | From $2,000 | insidea.com |
| SpotDev (UK) | HubSpot custom-coded workflow actions from £2,500; custom CRM cards from £8,000 | From £2,500 | spotdev.co.uk |
| HIVE Strategy | Onboarding, migrations and custom builds: "typically starts around $5,000" | From $5,000 | hivestrategy.com/pricing |
| RevPartners | HubSpot plus Clay integration with 5 playbooks, one time | $25,000 | revpartners.io/pricing |
| Vantage Point | A 10-hour block of senior hours: $2,000 on HubSpot, $2,500 on Salesforce | $200 to $250 an hour | vantagepoint.io |
| HIVE Strategy | Fractional HubSpot admin | From $2,000 a month | hivestrategy.com/pricing |
| Outblox (me) | Hourly, with a weekly note of the hours. Builds sit inside the hours, never a fixed fee | $90 an hour | outblox.com |
Or buy seats instead
| Product | Price | Source |
|---|---|---|
| HubSpot Sales Hub Starter | $7 to $20 a seat a month | hubspot.com/pricing |
| HubSpot Sales Hub Professional | $90 to $100 a seat a month, plus a required $1,500 onboarding | hubspot.com/pricing |
What changes the cost
How much the first version changes. Reps use a tool differently from how anyone pictured it, so the second month of a build looks different from the plan. That's why I bill by the hour and send the hours each week instead of quoting a fixed fee.
Who owns it afterwards. Ask whether the code, the accounts and the data sit in your name, and what happens to them if the work stops.
Who does the work. An agency hour pays for a team, an account manager and their overhead. My $90 hour is me, working in your CRM. You can see what that has built in the CODA case study and the Forward Ops Hub.