Diagnostics and field notes on sales systems, CRM data, and what breaks when AI meets broken foundations. https://www.outblox.com/blog/ en-us Thu, 09 Apr 2026 12:00:00 GMT https://www.outblox.com/blog/the-lie-layer/ The distance between what your sales system reports and what's actually true. Why 37% of reps fabricate CRM data, what that does to your pipeline, and how AI turned a manageable mess into a structural problem. Thu, 09 Apr 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/the-lie-layer/