Field notes from inside broken sales systems. The distance between what your sales stack reports and what is actually happening. https://www.outblox.com/blog/ en-us Wed, 05 Aug 2026 12:00:00 GMT https://www.outblox.com/blog/case-studies/forward-ops-hub/ Johnny Ward runs pipelines for 3 companies. The Forward Ops Hub puts the work on one surface: email drafting, contact research, meeting prep, outreach tracking. Built in 80 days, still evolving. Wed, 05 Aug 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/case-studies/forward-ops-hub/ https://www.outblox.com/blog/people-are-tired-of-ai-emails/ 51% of spam is now machine-written, and the person receiving AI-made work spends almost 2 hours cleaning it up. Brick reads the AI email you paste and writes the reply it deserves. Fri, 31 Jul 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/people-are-tired-of-ai-emails/ https://www.outblox.com/blog/most-people-using-ai-to-stay-the-same/ Apollo's AI told me my email was making a classic cold email mistake. Every one of its suggestions made the email worse. Accept enough of them without noticing and your sent folder ends up sounding like everyone else's. Fri, 19 Jun 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/most-people-using-ai-to-stay-the-same/ https://www.outblox.com/blog/subtraction-as-strategy/ A typical 5-person sales team runs 14 tools and uses about 35% of the features. Consolidating to 5 or 6 gets $33,600 a year back. Most teams are too scared of what might break to cancel anything. Fri, 22 May 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/subtraction-as-strategy/ https://www.outblox.com/blog/activity-died-in-2024/ The primary metric used to manage every sales team in the world stopped measuring what it used to measure. Nobody replaced it. Fri, 08 May 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/activity-died-in-2024/ https://www.outblox.com/blog/the-builder-seat-trap/ 5 Final Audit files for an app that passed the first one. An inventory of the Builder-Seat Trap, mine first, then the sales teams I work with. Fri, 24 Apr 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/the-builder-seat-trap/ https://www.outblox.com/blog/case-studies/60-day-sales-system/ A case study of the three-layer development loop, strategy, implementation, and human arbitration, and the 64-day build of a full-stack sales operations platform that grew with the team using it. Mon, 20 Apr 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/case-studies/60-day-sales-system/ https://www.outblox.com/blog/the-lie-layer/ The Lie Layer is the gap between the pipeline your CRM reports and the records underneath it. 37% of reps admit to fabricating CRM data rather than fight required fields, and the AI tools scoring your deals take every entry at face value. Thu, 09 Apr 2026 12:00:00 GMT bryce@outblox.com (Bryce Dempsey) https://www.outblox.com/blog/the-lie-layer/