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Diagnostics and Field Notes

Notes on the distance between what sales systems report and what's actually happening.

Written by Bryce Dempsey, who builds and fixes sales systems for small B2B teams at Outblox. These are notes from the field, not theory.

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The Lie Layer

April 9, 2026 / 10 min read

The distance between what your sales system reports and what's actually true. Why 37% of reps fabricate CRM data, what that does to your pipeline, and how AI turned a manageable mess into a structural problem.

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